Osmaan Akhtar
VP, Experience Design · JPMorganChase

Osmaan
Akhtar

Osmaan Akhtar

I'm a design leader who connects people and technology through inclusive, accessible experiences. For 16 years I've designed for web, mobile, wearables and digital kiosks across retail, travel, hospitality, entertainment, food and finance.

I started my tech career in consulting at Accenture, Isobar and Slalom, leading design teams for brands like Gap, McDonald's and United. Today I'm a VP of Experience Design at JPMorganChase, shaping enterprise payment products and pioneering an AI-augmented design workflow that uses LLMs to prototype, iterate and validate UI in real code.

16
years designing digital products
$10M+
yearly revenue growth driven at Slalom
200%
first-year growth at Mubdian
8–10
designers mentored every year
Clients

Who I've designed for

  • Allstate
  • United Airlines
  • McDonald's
  • Gap Inc.
  • Old Navy
  • Kraft Heinz
  • Sears
  • Cushman & Wakefield
  • Echo Global Logistics
  • General Growth Properties (now Brookfield Properties)
  • Feeding America
  • Ronald McDonald House Charities
  • Cook County
  • State of Missouri
Now

Designing enterprise payments, and how design gets built

At JPMorganChase I work across product, engineering and business teams to shape payment systems and user entitlements on web and mobile.

01 · Product

Two signature banking products

I lead design for Access, used by large corporations, and Digital Banking, built for startups. Both serve global users with very different needs, and inclusive design shapes what we ship.

AccessDigital BankingWeb + mobile
Read the case study →
02 · Practice

AI-assisted prototyping

I'm leading an initiative that teaches design teams to build interactive prototypes with LLMs, test ideas faster and hand off work that's closer to production from the start.

Initiative leadLLMsPrototyping
Read the case study →
03 · Craft

Design that ships in code

I work directly in code repos alongside engineers: committing to Bitbucket, reviewing pull requests and closing the gap between design files and shipped product.

BitbucketCode reviewHandoff
See all work →
How I work

4 things I hold to on every team

  1. Inclusive by default

    • Accessibility is a requirement from the first sketch, not a fix before launch. I check work with screen readers and design for users with very different needs.
  2. Prototype in real code

    • I use LLMs to turn ideas into working prototypes fast, then refine them in the repo with engineers so less gets lost in handoff.
  3. Test with real people

    • Users tell you what's broken. I put prototypes in front of them early and often, and let what we learn drive the roadmap.
  4. Tell the story

    • Great design needs a champion. I present work to leadership in a way that aligns teams and wins design-led decisions.
Testimonials

What it's like to work with me

“Osmaan has made a significant impact since joining as an Access designer. He quickly learned the complexities of permissions and roles… I especially appreciate his collaborative approach. He provides thoughtful feedback that helps me refine my solutions.”
Ian C.Senior UX Designer, JPMorganChase
“Osmaan's collaborative approach elevated our design process, and his engaging storytelling brought designs to life, exciting our audience about the possibilities of a fantastic user experience.”
Teresa A.Director of User Experience, Gap Inc.
“Very impressed. Osmaan did a stellar job capturing the client discussion in a way that was visually impactful. His executive storytelling will make a huge impact at the C-level; it's some of the best work I have ever seen.”
Byron M.Senior Director of Financial Services, Slalom
“No one brings positive energy to a team like Osmaan. His calm, cheery demeanor and knowledge of his craft made him an asset to any project… an amazing team member.”
Amy M.Former manager, Slalom
“Osmaan, my People Leader, has been a long-time champion throughout my career. He believed in me, helped secure my promotion, and provided practical and emotional support.”
Nadia E.Senior Consultant, Slalom
“His unwavering guidance and empathetic nature brought warmth, encouragement, and laughter, making a significant difference in my time here.”
Rachel V.Consultant, Slalom
Résumé

Experience

  1. Jan 2025 – Present

    Vice President, Experience Design

    JPMorganChase · Chicago Current

    • Lead design for Access (large corporations) and Digital Banking (startups), shaping role-based permissions, user management and entitlement experiences across web and mobile.
    • Lead an initiative bringing AI-assisted prototyping into the design practice, teaching teams to build interactive prototypes with LLMs and hand off work closer to production.
    • Work in code alongside engineers, committing to Bitbucket and reviewing pull requests.
    • Present prototypes to leadership and align product, engineering and business teams on direction.
  2. Sep 2014 – Jun 2024

    Principal Design Leader

    Slalom · Chicago

    • Led product and experience strategy for clients including Gap Inc., Old Navy, McDonald's and United Airlines, from discovery to launch.
    • Contributed to $10M+ in annual revenue through sales pursuits and client relationships.
    • Mentored 8–10 designers a year, supported staffing and led DEI training.
    • Won the Slalom Client Impact Award for Individual Impact for Old Navy's mobile self-checkout.

    Promoted from Consultant and Senior Consultant

  3. Aug 2018 – Present

    Co-Founder & Product Lead

    Mubdian · Chicago

    • Co-founded a retail brand for Muslim millennials and designed every product; grew revenue 200% in year one and reached 60 countries.
  4. Nov 2010 – Sep 2014

    Senior User Experience Designer

    Isobar · Chicago

    • Led UX design and research for healthcare and education clients.

    Promoted from Business Analyst and Junior UX Designer

  5. Jan 2008 – Mar 2009

    User Experience Analyst

    Accenture · Chicago

    • Designed storyboards and prototypes and ran usability testing.

Prefer a printable copy? Open the one-page PDF →Full history on LinkedIn →

Writing

I post about AI and design on LinkedIn

Notes from bringing LLMs into a design practice, prototyping in code, and leading inclusive design teams.

AI prototypingDesign leadershipAccessibility
Side project

Mubdian

In 2018, my wife and I spotted a need in our community and started Mubdian, Arabic for “two creative people.” It's a retail brand for Muslim millennials, and I design every product.

Let's build something people love.

Contact me
Osmaan Akhtar · Résumé Download PDF
Osmaan Akhtar's one-page résumé